I have to say that I starting to become really interested in the new economic concepts that rule the network economy that we have reached in the 21st century. One of the most amazing concepts I have learnt during the last months is the “Long tail”. Introduced in 2006 by Chris Anderson, The “Long tail” give us the advice that in every industry, in all markets, there are always some “Hits” (The famous movies, the most played songs, the most glamorous top models…) BUT there are also always many more “Non hits” that become a big market when you put all of them together. The key is that for years, we have always focussed on the “Head” of that long tail, because we only had few TV channels, radios, magazines…but now everything is different. Now we dont see so much TV, we hear the music on Spotify, jumping from one artist to another, just following comments and ratings…and it really doesn´t matter what MTV says about it. We now see on the internet contents that maybe are not as popular as the greatest hits, contents that would not be available for us 15 years ago. And if we sum all that unusual contents they have a higher demmand than the few greatest hits. And that changes everything.
Think about some of the brighest business of the last 10 years: Amazon is the long tail of books, where obviously you can find the “best sellers”, but where you usually find the specific books that are not usually in your local bookstore. Itunes is the long tail of music, where you can download any track between Bob Marley to the starting group of Colorado that you love, because your friends are the performers. Google is the long tail of advertising, Ebay is the long tail of second hand objects, Social Networks are the long tail of media…Everything on the internet is scattering, and businesses that find the appropriate long tail, are the ones that are making money out of it.
Escrito por alvaroxperiences 
